Even a small, part-time house cleaning business can benefit from having a professional logo design. For more serious players in the residential cleaning and maid service sectors a logo is an integral part of developing a brand. A logo will help your business to give a good first impression and appear to be well established and professional.
Let's examine some of the common traits that can be found among maid service and house cleaning logos. In the following article we also offer ideas on how you can go about getting a design that will be highly effective for the marketing of your cleaning business.
Common Images on House Cleaning Logos
Many cleaning businesses go for a logo with a graphic or symbol that people will automatically relate to the business. It can be sensible to make it obvious to people so that they can instantly recognize exactly what kind of business you are.
Look at a variety of websites for businesses that clean homes and you will see some common themes start to emerge. Bubbles are popular and are associated with soap and cleanliness, as are symbols of nature like water, leaves and the sun. Some designs highlight the cleaner, sometimes in the traditional outfit of a maid. Others include images of cleaning equipment like dusters, vacuum cleaners and mops. You could also consider including an image or symbol of a house to emphasize the residential nature of your business.
Graphics that give a logo the appearance of a sparkle or shine are also well used in the cleaning industry. The finishing touches can make all the difference to a cleaning logo.
There is no reason why you should follow along with the stereotypical images listed above though. You are more likely to end up with a unique logo that stands out in your market if you go for something a little more abstract. An more abstract choice would also allow for your business to grow in a different direction in the future if you wanted to get into other cleaning niches.
Color Selection
Blue is the color of cleanliness and the majority of house cleaning businesses incorporate various shades of blue along with white in their logo designs. Stay away from 'dirty looking' colors like brown or yellow.
There is an industry trend towards 'green' cleaning services and these businesses favor shades of green over blue to highlight the environmentally friendly nature of their services.
Font Ideas
There are an almost endless number of font options for logos and a good designer will present a number of different styles to you. A font can subconsciously convey a message to prospective clients, just as your choice of images and color can. The right typeface should compliment other elements of your logo in terms of size and style and it should be reasonably easy to read.
Originality
Your logo should really stand out in your area as being unique. A logo that is clean, simple and uncluttered is likely to be the most effective and versatile.
Briefing Your Designer
The best option for getting a logo online is to use a company offering custom logo design services. With this approach you usually get a number of original different design concepts from a variety of designers. These are customized especially for your requirements. You also get to have some input into the design process and make alterations where you feel they are necessary until you are happy with the final design.
When you order a custom logo design you will have to complete a briefing form make sure that you give the design team details of your business. Let them know about your business plans and the kind of clients that you targeting with your cleaning services.
Make sure that you have a pretty good idea of the style of logos that your major competitors are using. You can then point your logo designer to these and ask them to make sure that you end up with something distinctive that won't cause customers to confuse your cleaning service with others in your area.
The residential cleaning business is competitive and you therefore have to do everything that you can to stand out against other players in the market. Having an exceptional logo design is one great way to do this. Start building a strong brand for your house cleaning company or maid service right from the start by investing some time and money into getting a logo that is a perfect fit with your business.
